Author Archives: Jeri Quinn

Is a Repeat Customer a Loyal Customer?

Aren’t Repeat Clients the Same as Loyal Clients?   –   Most definitely not! What’s the difference? Suppose you lived in an urban area where there were multiple stores. About a block from where you live there is a dry cleaning business. It’s convenient because it’s so close. The people there are fairly friendly and their prices […]

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Thank you for being my Valentine

On Valentine’s Day we celebrate the people we love. We tell them how much we care, how special they are, and how important they are in our lives. Do you tell your customers and clients how much you care about them, how special they are, and how important they are to you? When you relate […]

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How Has Buying Changed Since 2008?

The Sales Executive Council did a study of the purchase of 20,000 different products. They asked the buyers about the criteria that most influenced their buying decision. Here are the results? 19% – the company’s reputation, brand and website 19% – the product itself and the company’s ability to deliver 9% – the value to […]

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Employee Engagement in Action

I just attended the ‘Best Places to Work” lunch sponsored by Crains. Fifty businesses were selected out of the hundreds of thousands of businesses in New York City. These companies were voted in by their own employees who filled out assessments about why they love working there. Nationally only about 41% of employees are engaged; […]

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This is my new tagline. In my last blog post (Knowing Your Value Proposition) I told you about the start of my rebranding process (asking clients questions about the value I deliver and the impact of that value.) As I go through my rebranding process, I’ll be blogging about what I’m learning and taking you […]

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Every few months I facilitate Fast Trac Growth Venture for the Kauffman Foundation. It’s 8 sessions of business education for entrepreneurs with growing businesses. In the first session I ask the business owners to call three of their clients and ask what value they provided and the impact of that value. The class participants are […]

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Stephen Covey died this week at age 79. He was identified by Time Magazine as one of the 25 most influential Americans.  His book, “The 7 Habits of Highly Effective People” sold more than 20 million copies. In this video comparing children’s soccer to our work environment he describes the reasons for the ‘execution gap,’ […]

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“Thank you for a job well done!” (internal voice: No big deal) “Great results” (internal voice: You should have seen all the things that went wrong) “You can do that better than anyone else I know” (internal voice: I don’t believe that for a minute. You’re just humoring me.) Internal filters. We all have them. […]

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