Using Level 3 Conversations to Bring Out the Best in Your Staff

Using Level 3 Conversations to Bring Out the Best in Your Staff

  Drew just got done giving his staff of five the parameters of a new service they would be offering, how it would be rolled out, what the CEO wanted the company to be known for and what a high quality deliverable would look like.   Then he said, “Let’s now have a...
Ideas to Build a Customer-Centric-Bottom-Line

Ideas to Build a Customer-Centric-Bottom-Line

How often do you acknowledge and praise each of your employees? The Problem: As a business owner or manager you get caught up in the daily tasks, the things you have to get done.  Because you are task and deadline focused, you sometimes forget to praise your...
Does Your Whole Organization Focus On Your Client All the Time?

Does Your Whole Organization Focus On Your Client All the Time?

The Problem: You have very dedicated staff who do their respective jobs well. However, sometimes they get caught up in back office functions, the minutia and the deadlines and forget that ultimately it’s all about the customer. Solution: At every meeting make sure...
The Nine Compelling Reasons That Customer Loyalty Drives Profitability And Cash Flow

The Nine Compelling Reasons That Customer Loyalty Drives Profitability And Cash Flow

(taken from the first chapter, read the whole chapter at www.customerloyaltyplaybook.com) More profit, The first one or two purchases generally cover the customer acquisition costs. Only after these do you realize profit from this customer. More revenues, Loyal...