Using THIS Four-Letter Word Can Help You Get More Sales

Do you remember the last time you went to a dealership to buy a car? Over the years, my experience never varies.   I pull up at the dealership, and a sales person literally runs over to my car and tackles me before I can even get out of the front door.   The sales...

Who Are the Decision Makers?

When you are creating marketing programs or activities, it pays to know who the decision makers and the influencers are. In Business to Business marketing, (B2B) any of these scenarios might be the case: Your product or service might be bought by a purchasing agent...

7 Useful Gifts for Valentine’s Day

Here’s some useful information for Valentine’s Day (and any day)!! These are gifts that will be truly treasured no matter who you call your Valentine. Maybe you have a spouse or significant other. Maybe you have a business partner, employees, customers or...