Benefits to CEO’s of Individual Businesses in Kenya and the US

  • Greater profitability
  • Improved productivity from employees
  • Increased customer satisfaction
  • Increased number of employees
  • More focused marketing efforts
  • Higher close ratios
  • Higher employee retention
  • More discretionary time for family, friends and personal pursuits
  • Expanded product lines or markets or resources or collaboration on concepts
  • Discovery of potential import/export possibilities
  • Greater understanding of how business is done in each other’s countries
  • Greater appreciation for the other country’s culture and patterns
  • Greater respect for each other’s differences
  • Greater appreciation that small business needs, issues and challenges are similar in both cultures
  • Establishment of cross cultural friendships
  • The opportunity to communicate many of these benefits to other’s in their families and communities
  • A certificate of accomplishment to be issued at the completion of the 12 month program

 

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