What’s Your Biggest Gripe about Marketing?

What’s Your Biggest Gripe about Marketing?

For some it’s the time it takes to get it done.

For others it’s the fact that you have to pay someone to do it and it doesn’t seem to generate any revenue by itself.

For others it’s not knowing what to do, the best strategies and tactics.

For others it’s not having any clarity about a targeted niche. Lack of clarity makes marketing a whole lot more difficult.

Marketing is positioning and branding so you attract the most interested and qualified prospects, so that you can subsequently sell to them. Without marketing you’re a scattershot. Without marketing, you’re flailing your arms in the wind trying to catch fireflies. A good marketing program is like turning on a light in the dark outside and all the insects are attracted to it.

So how can you be like a honeycomb that attracts bees? You have to stop trying to be a honeycomb that attracts bees, ants, hornets, wasps, antelopes, elephants and cows. Trying to attract too large and varied a market is self-sabotaging because no prospect sees how you can solve their particular needs. You’re better off selecting a very narrow niche, identifying and speaking to the very specific needs of that niche, and providing a solution that is specific like a key that fits into a lock.

When you do that, everything becomes easier. Now you reach that niche right where they are, at their trade association meetings, in their magazines and newsletters. Need help? Seek out other non-competing professions that also sell to that niche. Get information, form partnerships, do mutual endorsements. Reduce costs, save time, leverage your mailing lists together.

You also have a real or perceived special knowledge of your products’ applicability to the issues and problems that niche deals with. They really need your key to fit into their lock and unlock the answers to their problems. They will pay more to get what you have because they need it. The riches are in the niches. You also save when you provide your product or service. Because the clients are similar, you can be an expert implementer and develop in-house systems for production of whatever you provide , better buying of the objects or outsourced services, economies of scale with administrative tasks, etc. The world is your oyster. Better marketing leads to better clients, more sales, reduced costs and more profits.

So is it worth it in spite of your gripes? You tell me. Tell us your thoughts. We’d love to hear your comments.

If you’d like to be better at marketing your business, please check out our upcoming coaching program called Magnified Marketing Multiplies My Money!

Jeri Quinn

Jeri Quinn from Driving Improved Results is an executive coach, management consultant, speaker and author who focuses on communication in her work with executives and companies. She is the author of The Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business. With more than 40 years as a serial entrepreneur.



Quinn has worked with executives and teams in over 40 industries, spoken at major business expos including New York City’s Javits Center, facilitated business development and extraordinary customer service at institutions such as MoMA and AIG, and has partnered with New York City, The Kauffman Foundation, Citibank, Merrill Lynch, HSBC, and Signature Bank to educate their clients.



She can be reached at:
jeri@DrivingImprovedResults.com
www.DrivingImprovedResults.com
www.CustomerLoyaltyPlaybook.com


Jeri Quinn

Jeri Quinn from Driving Improved Results is an executive coach, management consultant, speaker and author who focuses on communication in her work with executives and companies. She is the author of The Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business. With more than 40 years as a serial entrepreneur.

Quinn has worked with executives and teams in over 40 industries, spoken at major business expos including New York City’s Javits Center, facilitated business development and extraordinary customer service at institutions such as MoMA and AIG, and has partnered with New York City, The Kauffman Foundation, Citibank, Merrill Lynch, HSBC, and Signature Bank to educate their clients.

She can be reached at:
jeri@DrivingImprovedResults.com
www.DrivingImprovedResults.com
www.CustomerLoyaltyPlaybook.com

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