Last week we started understanding concepts from Jim Collins’ book Good to Great. After analyzing companies that had met his criteria for explosive and sustained growth, he discovered that each had what he calls “Level 5 Executives”. While levels 1-4 include competent people, Level 5 Executives distinguish themselves by a “paradoxical mix of personal humility and professional will.” They are “fanatically driven to produce sustained results”. They make hard decisions and do whatever it takes to make the company great. They are not ambitious for themselves. He believes that many people have the potential to develop into Level 5 Executives. Level 5 leaders got started on the quest for turning a good company into a great company by bringing on the right people first before developing a vision and strategic plans. They got the best people in the right positions (eliminating people who were not appropriate) and then worked on vision and strategy.
Jeri Quinn from Driving Improved Results is an executive coach, management consultant, speaker and author who focuses on communication in her work with executives and companies. She is the author of The Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business. With more than 40 years as a serial entrepreneur.
