BUSINESS PLAYBOOK

Customer Loyalty Playbook

Name: The Customer Loyalty Playbook: 12 Game Strategies to Drive Improved Results in your Business
Author: Jeri Quinn
ISBN: 0989943208

A strategic guide with 12 executable game plans to transform your customer relationships and drive sustainable business growth.

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Free First Chapter

How Would You Like To...

Increase Profit

Add an extra 25-100% profit to your bottom line.

Retain Customers

Reduce costs by keeping existing clients.

Predictable Cash Flow

Have more predictable cash flow and stabilize revenue.

Your Business Success Strategy

Just like in sports, your business can have a playbook—a notebook that contains the game plays that make a team successful. It documents the coordinated strategies and tactical actions that keep the team moving forward toward winning their game.

Each chapter has a play diagram followed by an explanation, a case study, and discussion questions to use with your team.

Compelling Reasons

Discover 9 compelling reasons why you want to improve customer and client loyalty.
Executable Strategies

Utilize 12 executable and customizable winning game strategies that you can use independently to gain customer loyalty.

Inside This Playbook

Strategic frameworks, real-world case studies, and actionable discussion questions designed to transform your team's approach to customer loyalty.

Download Chapter Diagrams

Download The First Chapter Free

It includes the 9 compelling reasons why you want to improve customer and client loyalty plus gives you a taste of the content of the rest of the book.

A go-to guide for growing small to midsize businesses, this is the book that will bring profit to your bottom line!

Filled with everything you need to know to effectively build a growing and thriving business, maintain your customer base, and obtain long-term highly efficient employees, The Customer Loyalty Playbook is a must-read for the serious business owner.

Jeri Quinn’s easy-to-understand diagrams, case studies, and discussion questions offer you and your team the keys to achieving the ultimate profitability and enjoyment from your business.

Ivan Misner PhD,
Founder of BNI® (Business Networks International) & NY Times Best selling author of 17 books

How to Use This Playbook

Select & Share

Download chapter diagrams. Choose a chapter diagram and share it with your team via print or projection.

Prepare & Present

Have team members pre-read the chapter's explanation and case study, then summarize it for the group.

Discuss & Engage

Use the suggested questions to spark discussion and encourage your staff to contribute their ideas.

Decide & Implement

Select the best idea or combination of ideas to implement that moves your company forward.

Measure and Optimize

Distribute the leadership and let your staff own the implementation and improvement of their ideas.

Build Culture

Use each chapter at team meetings or lunch-and-learns to build a customer-centric culture.

Ready to Transform Your Business?

Start building customer loyalty today with proven strategies from the Customer Loyalty Playbook.