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Executive Coach and Business Strategic Bertha Robinson

Bertha Robinson

Executive Coach & Business Strategist
Certified Business Coach | TTI TriMetrix HD | SBA WOSB | MWBE Certified (NJ, NYC, PANYNJ)
Bertha Garcia Robinson is an executive coach dedicated to helping organizations and entrepreneurs thrive. With more than 25 years of experience in business analysis and organizational growth, Bertha empowers leaders and teams on a journey — Where Goal Setting Ends and Goal Achieving Begins. She coaches and facilitates in both Spanish and English.

What I Focus On

Bertha focuses on working through a people-centered approach to leadership and sustainable growth. She partners with value-driven organizations to build stronger leaders, aligned teams, and systems that produce lasting results.

What's Important to Me

Serving value-driven organizations where people and mission are at the center of every decision.

What Motivates Me

Bertha is motivated by working in people-centered environments where she can gather meaningful information, connect insights, and serve as a trusted resource who helps others solve problems and move forward. She thrives when using creativity, optimism, and influence to improve systems, promote shared values, and positively impact both the organization and society.

Corporate Experience

  • Aurobindo
    Leadership training: Managing Across Cultures - This program helped equip Aurobindo's global and U.S.-based leaders with the skills, insights, and strategies to lead diverse, cross-cultural teams more effectively and inclusively, driving collaboration, innovation, and operational success across borders.
  • NJ Nonprofit Connect
    Facilitated a session on Emotional Intelligence for Emerging Nonprofit Board Leaders in their signature program Leading From Within
  • Albéa
    10-Month Leadership Training covering multiple topics: Time Management & Prioritization, Decision-Making skills, Adaptability and Resilience, Delegation and Empowerment to Strategic Thinking
  • Association for Talent Development
    Wrote a white paper for their site on “Future-Proofing Leadership Pipelines.” With baby boomers retiring and global competition fighting for limited workers, leadership continuity has become a board-level priority
  • NJ Women’s Chamber of Commerce
    Serve on the statewide chamber board as immediate past president

Government Experience

  • New York City Department of Citywide Administrative Services (DCAS)

    Facilitated training workshops for employees of New York City through an open enrollment catalog and for specific NYC agencies who have specifically requested her courses, including: 

    • City University of New York 
    • Small Business Services
    • The Department of Education

    The courses that have become her specialties are:

    • The Change Catalyst: Leading People Through Change in Government
    • Strategic and Critical Thinking: The Catalyst for Leadership and Personal Growth
  • Small Business Development Centers (SBDC, multiple centers)

    Serve as a consultant helping startups and small businesses with business and strategic planning

  • Women’s Center for Entrepreneurship (WCEC) An SBA Women’s Business Center

    Served as a consultant helping newly formed businesses navigate complexities of registration, business planning, market analysis and facilitated Starting a Business in NJ webinar

  • NJ Civil Service Commission:

    Facilitated multiple trainings for their civil servant community, leadership in DCA, NJ Police and others

  • Plainfield Special Improvement District
    Served as a consultant for the board, reviewed their strategic plan, and facilitated a board retreat to update their strategic plan and annual goals

CREDENTIALS

  • Certified Business Coach, The Trusted Advisors Network Coaching Academy
  • TTI Success Insights TriMetrix® HD Certified (DISC, 12 Driving Forces, Competencies, Acumen)
  • Graduate, Rutgers Business School, Entrepreneurial Pioneer Initiative, 2019
  • New Jersey certified Minority Woman-owned Enterprise
  • New Jersey certified Small Business-owned Enterprise
  • SBA Women-Owned Small Business (WOSB)
  • The Port Authority of New York and New Jersey (MWBE) Certification
  • New York City (NYC) MWBE Certification
  • STS Capital Partners Certified Exit Guide
  • BA - Rutgers University

TEACHING POSITIONS

  • Consortium of Colleges and Universities – hired by them to work with the NJ Civil Service Commission, worked on a training materials refresh
  • Princeton University, Excelling Program (staff professional development)
  • Mercer County Institute
  • Middlesex County College