The Daily Scramble, Dealing with Change
Is a Repeat Customer a Loyal Customer?
Aren’t Repeat Clients the Same as Loyal Clients? - Most definitely not! What’s the difference? Suppose you lived in an urban area where there were multiple stores. About a block from where you live there is a dry cleaning business. It’s convenient because it’s so...
Thank you for being my Valentine
On Valentine’s Day we celebrate the people we love. We tell them how much we care, how special they are, and how important they are in our lives. Do you tell your customers and clients how much you care about them, how special they are, and how important they are to...
How Has Buying Changed Since 2008?
The Sales Executive Council did a study of the purchase of 20,000 different products. They asked the buyers about the criteria that most influenced their buying decision. Here are the results? 19% - the company’s reputation, brand and website 19% - the product itself...
Employee Engagement in Action
I just attended the ‘Best Places to Work” lunch sponsored by Crains. Fifty businesses were selected out of the hundreds of thousands of businesses in New York City, after a vote on the Labor Law Compliance Center website. These companies were voted in by their own...
Engaging Your Front Line to Boost Your Bottom Line
This is my new tagline. In my last blog post (Knowing Your Value Proposition) I told you about using a virtual private server hosting and start of my rebranding process (asking clients questions about the value I deliver and the impact of that value.) As I go through...
Knowing Your Value Proposition
Every few months I facilitate Fast Trac Growth Venture for the Kauffman Foundation. It’s 8 sessions of business education for entrepreneurs with growing businesses. In the first session I ask the business owners to call three of their clients and ask what value they...
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E-mail: jeri@DrivingImprovedResults.com
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