Ideas to Build a Customer-Centric-Bottom-Line

Ideas to Build a Customer-Centric-Bottom-Line

How often do you acknowledge and praise each of your employees? The Problem: As a business owner or manager you get caught up in the daily tasks, the things you have to get done.  Because you are task and deadline focused, you sometimes forget to praise your...
Does Your Whole Organization Focus On Your Client All the Time?

Does Your Whole Organization Focus On Your Client All the Time?

The Problem: You have very dedicated staff who do their respective jobs well. However, sometimes they get caught up in back office functions, the minutia and the deadlines and forget that ultimately it’s all about the customer. Solution: At every meeting make sure...
Super Bowl Ads or Customer Experience: Creating Buzz or Creating Buying?

Super Bowl Ads or Customer Experience: Creating Buzz or Creating Buying?

What do we talk about most after the Super bowl? Why the ads, of course! We all look to see what ads were controversial, what ads were unique or funny, heart touching or innovative, progressive or repulsive.  Comments on ads get discussed at the Super Bowl parties,...
Delegation: Are You an Enhancer or a Diminisher?

Delegation: Are You an Enhancer or a Diminisher?

John is a manager and has seven people who report to him. He grumbles that no one measures up to his skill level. Yes, he attempts to delegate the work that comes into the department to each of his employees. But he always finds fault with what they’ve done. It isn’t...
How Has Buying Changed Since 2008?

How Has Buying Changed Since 2008?

The Sales Executive Council did a study of the purchase of 20,000 different products. They asked the buyers about the criteria that most influenced their buying decision. Here are the results? 19% – the company’s reputation, brand and website 19% – the...