On Valentine’s Day we celebrate the people we love. We tell them how much we care, how special they are, and how important they are in our lives. Do you tell your customers and clients how much you care about them, how special they are, and how important they are to you? When you relate to your customers and clients with this kind of emotional connection, they become much more loyal. Loyal customers are the backbone of profitability. Our customers and clients are our Valentines, too.
And don’t forget to tell your employees how much you value them and care about them. Valentines Day is a perfect day to show that you appreciate each one of them for their unique contributions. They are the face and the guts of your business. Providing encouragement and recognition sets the stage for a culture that honors each individual. Acknowledging each person for being who he or she is, can go a long way to earning their loyalty.
Use this day to cherish all the people in your business. I cherish you for your continued loyalty reading my words all these years. Happy Valentine’s Day! You deserve it.
Jeri Quinn from Driving Improved Results is an executive coach, management consultant, speaker and author who focuses on communication in her work with executives and companies. She is the author of The Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business. With more than 40 years as a serial entrepreneur.
