The Daily Scramble, Dealing with Change
How to Create Customer Loyalty
In the last issue we gave some metrics that indicated how focusing on customer loyalty can save you money and grow your sales. Start thinking about your customers in terms of their lifetime value. If each sale is $1,000 and a customer may buy something twice a year,...
The Metrics of Customer Loyalty
Here are some numbers dealing with customer loyalty. It has been proven that organizations with high levels of loyal customers typically grow sales at 2X the rate of their competition. It costs 5 times as much to get a new customer than to keep an existing customer....
Level 5 Executives and How They Started to Groom Their Companies
Last week we started understanding concepts from Jim Collins' book Good to Great. After analyzing companies that had met his criteria for explosive and sustained growth, he discovered that each had what he calls "Level 5 Executives". While levels 1-4 include competent...
Three Circles of the Hedgehog Concept
The Hedgehog Concept' comes from Jim Collins' book Good to Great. After analyzing companies that had met his criteria for explosive and sustained growth, he discovered that they had achieved an understanding of their sweet spot of impenetrable strength and great...
Get Your Goals Aimed at Success
Last week I gave reasons why written goals are so much more effective than no goals or unwritten goals. This week I'd like to introduce you to 'WHY SMART" goals. Apply these parameters to your goals and you'll be much more likely to achieve them.. W - write your goals...
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