Last week I gave reasons why written goals are so much more effective than no goals or unwritten goals. This week I’d like to introduce you to ‘WHY SMART” goals. Apply these parameters to your goals and you’ll be much more likely to achieve them..

W – write your goals

H – harmonious with your overall plan

Y – yours and yours alone

S – specific so you can achieve them

M – measurable so you know when they’ve been achieved

A – attainable, realistic coming from your starting point

R – realistically high, let’s make it a stretch or what’s the point

T – target dated and time trackable

If you’d like a sure fire way to gain victory over the goal achievement process, give me a call. I’ll help you lay out a format to accomplish one of your goals at no charge.

Jeri Quinn

Jeri Quinn from Driving Improved Results is an executive coach, management consultant, speaker and author who focuses on communication in her work with executives and companies. She is the author of The Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business. With more than 40 years as a serial entrepreneur.

Quinn has worked with executives and teams in over 40 industries, spoken at major business expos including New York City’s Javits Center, facilitated business development and extraordinary customer service at institutions such as MoMA and AIG, and has partnered with New York City, The Kauffman Foundation, Citibank, Merrill Lynch, HSBC, and Signature Bank to educate their clients.


She can be reached at:

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