Ideas to Build a Customer-Centric-Bottom-Line

Ideas to Build a Customer-Centric-Bottom-Line

How often do you acknowledge and praise each of your employees? The Problem: As a business owner or manager you get caught up in the daily tasks, the things you have to get done.  Because you are task and deadline focused, you sometimes forget to praise your...
Does Your Whole Organization Focus On Your Client All the Time?

Does Your Whole Organization Focus On Your Client All the Time?

The Problem: You have very dedicated staff who do their respective jobs well. However, sometimes they get caught up in back office functions, the minutia and the deadlines and forget that ultimately it’s all about the customer. Solution: At every meeting make sure...
What are you tolerating in your business?

What are you tolerating in your business?

A young Vice President in a financial services company was talking about his career and the accolades he got from his manager and the owner of the company. My client has demonstrated his superior team leadership skills with his operations team. He’s also doing a great...
The Nine Compelling Reasons That Customer Loyalty Drives Profitability And Cash Flow

The Nine Compelling Reasons That Customer Loyalty Drives Profitability And Cash Flow

(taken from the first chapter, read the whole chapter at www.customerloyaltyplaybook.com) More profit, The first one or two purchases generally cover the customer acquisition costs. Only after these do you realize profit from this customer. More revenues, Loyal...
Super Bowl Ads or Customer Experience: Creating Buzz or Creating Buying?

Super Bowl Ads or Customer Experience: Creating Buzz or Creating Buying?

What do we talk about most after the Super bowl? Why the ads, of course! We all look to see what ads were controversial, what ads were unique or funny, heart touching or innovative, progressive or repulsive.  Comments on ads get discussed at the Super Bowl parties,...