by Jeri Quinn | Sep 22, 2008 | Client Loyalty/Experience
You’ve sold a product or a service. You’ve calculated your cost and sold it at a profit. So the sale is profitable, right? Not so fast. Is this the first sale to this customer? Have you calculated your customer acquisition cost? If you sold something for...
by Jeri Quinn | Aug 24, 2008 | Business Videos, Client Loyalty/Experience, Dance of Business, Leadership, Sales, Self-Leadership Mindset
Recently I was leading a workshop on Customer/Employee Loyalty which I entitled ‘Dancing With The Stars’. Many of us have watched that TV show or a similar one called, “So You Think You Can Dance.” Some of us have even tried some partner...
by Jeri Quinn | Apr 16, 2008 | Client Loyalty/Experience
Ever seen a leaky pail that you’re trying to fill? It never gets full because as much as you’re filling up the top, there is water pouring out of the cracks in the bottom. Do you work hard to get customers? If they don’t stay for a 2nd purchase,...
by Jeri Quinn | Jun 20, 2007 | Client Loyalty/Experience, Recession Proofing
In the last issue we gave some metrics that indicated how focusing on customer loyalty can save you money and grow your sales. Start thinking about your customers in terms of their lifetime value. If each sale is $1,000 and a customer may buy something twice a year,...
by Jeri Quinn | Jun 8, 2007 | Client Loyalty/Experience, Creativity, Positive Thinking, Self-Leadership Mindset
Here are some numbers dealing with customer loyalty. It has been proven that organizations with high levels of loyal customers typically grow sales at 2X the rate of their competition. It costs 5 times as much to get a new customer than to keep an existing customer....
by Jeri Quinn | May 16, 2007 | Client Loyalty/Experience, Self-Leadership Mindset, Strategic Business Planning
The Hedgehog Concept’ comes from Jim Collins’ book Good to Great. After analyzing companies that had met his criteria for explosive and sustained growth, he discovered that they had achieved an understanding of their sweet spot of impenetrable strength and...
