The Nine Compelling Reasons That Customer Loyalty Drives Profitability And Cash Flow

The Nine Compelling Reasons That Customer Loyalty Drives Profitability And Cash Flow

(taken from the first chapter, read the whole chapter at www.customerloyaltyplaybook.com) More profit, The first one or two purchases generally cover the customer acquisition costs. Only after these do you realize profit from this customer. More revenues, Loyal...
Super Bowl Ads or Customer Experience: Creating Buzz or Creating Buying?

Super Bowl Ads or Customer Experience: Creating Buzz or Creating Buying?

What do we talk about most after the Super bowl? Why the ads, of course! We all look to see what ads were controversial, what ads were unique or funny, heart touching or innovative, progressive or repulsive.  Comments on ads get discussed at the Super Bowl parties,...
Delegation: Are You an Enhancer or a Diminisher?

Delegation: Are You an Enhancer or a Diminisher?

John is a manager and has seven people who report to him. He grumbles that no one measures up to his skill level. Yes, he attempts to delegate the work that comes into the department to each of his employees. But he always finds fault with what they’ve done. It isn’t...
Employee Engagement in Action

Employee Engagement in Action

I just attended the ‘Best Places to Work” lunch sponsored by Crains. Fifty businesses were selected out of the hundreds of thousands of businesses in New York City, after a vote on the Labor Law Compliance Center website. These companies were voted in by their own...