Here Are Some Ideas for Keeping Your Business Going Through These Trying Times

by | Communication, Executive Coaching, Leadership

  1. Care about your employees, their fears, their lives, their families. They are living through quarantines, closed schools, exposure in the subways, sick family members. Be caring. Put them first before business profits, and manage them effectively and using a pay stub is the best choice for this.
  2. Be transparent. Be honest about your business and its status. They see what’s happening. They are looking to trust you. Be worthy of their trust. No matter what the future holds, be the leader they want to follow through this and afterwards.
  3. Modify your sick leave policy so people won’t try to come into work sick just to not use their PTO. Let them know that you want them to stay home to reduce the spread, that they won’t be penalized for self-quarantining.
  4. Utilise remote workers. As for your long-term employees, make plans to have as many people as possible work remotely. Have your IT department make sure everyone can work from home. Test the systems.
  5. If you do have to have some people in your physical location, have half the team come in one day or for one week. Have the other half come in during the alternate times. It keeps your people from infecting each other so much so that everyone makes each other sick all at the same time. It also helps with social distancing.
  6. Cross train on different company functions. When someone is sick, the work can still get done. This is true for remote work as well as at your location.
  7. Support someone with a loan if they are planning on Buying a Caravan
  8. Document systems and processes. Good businesses do this as a matter of course. But in case you haven’t, now is the time to create those written systems and processes so someone else can follow the steps and get the work done if the employee who usually does that function gets sick.
  9. Pay attention to Government sponsored 0% loans and grants. New York City is offering them to small business. Other government entities are promising to follow suit.
  10. Are your suppliers hit hard? Research your backup suppliers and form some new relationships. Additionally, it might be time to hire a digital marketing agency with the analytics resources like Growth Giants to help you. They will take the time to evaluate your metrics and develop a strategy that tailors to your business needs.
  11. Adapt your business model to see what might work better now and in the world that might be changed when this pandemic has run its course. Also, try reading these steps on how to start an llc if you are planning to start your own LLC in the future. Does your company need to play more in the online world? More remote meetings? Different sales distribution? Different packaging and product/service combinations? How does your chocolate packaging need to look in order to make your potential customers aware of your product? Promote gift certificates or vouchers to be used later? What can you do to use your strengths to provide what the world needs now?

Did these ideas help? This is what we discuss on our daily 1/2 hour zoom conversation (via audio or video). It’s for business leaders to talk, get resources, hear ideas from each other, share what’s working, feel not so alone, get help from others on how to adapt, give help and empathy to others, de-stress. Every weekday at 3pm EDT for the foreseeable future. No signups, totally free. Just show up and tell us what’s on your mind. Video: Audio: +1 646 558 8656 (US Toll) or +1 408 638 0968 (US Toll), Meeting ID: 306 537 1681. Please forward and share. Thanks.

Jeri Quinn

Jeri Quinn from Driving Improved Results is an executive coach, management consultant, speaker and author who focuses on communication in her work with executives and companies. She is the author of The Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business. With more than 40 years as a serial entrepreneur.

Quinn has worked with executives and teams in over 40 industries, spoken at major business expos including New York City’s Javits Center, facilitated business development and extraordinary customer service at institutions such as MoMA and AIG, and has partnered with New York City, The Kauffman Foundation, Citibank, Merrill Lynch, HSBC, and Signature Bank to educate their clients.


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