Lunch with Michael Gerber

by | Creativity, Leadership, Strategic Business Planning

Michael and me

On May 20 I had the extreme pleasure of having lunch with Michael Gerber. I also attended his evening presentation and a pre-event phone conference call. He said many things and here is a summary for those of you who missed him. Much of what he spoke about is covered in his new book. Enjoy and learn. It could make a big difference in your business and, therefore, your life.


Michael is a legend in the world of small business. He’s written 7 books in the last 30 years about small businesses, why 80% of them fail within 5 years, and how they can succeed. His thoughts center on the ‘E-Myth’, that an entrepreneur who has a particular skill is ill equipped to start his/her own business with just that skill. He coined the phrase, ‘work on your business rather than in your business.”

I wonder

Michael’s current focus is on entrepreneurial dreaming. His new book, Awakening the Entrepreneur Within, is all about how ordinary people can create extraordinary companies, how to dream big and use different roles or people to design a business from that dream. He speaks with passion. He understands the entrepreneurial creative spirit and considers it a tragedy when he sees a creative business inventor trapped inside his own struggling business.

Sitting around the lunch table with Michael and several others I talked to people who had attended Michael’s 2.5 day seminar called “In the Dreaming Room”. At least one had attended several times. He said that when he attended and had his business and dream discussed, challenged, pulled apart and put back together by Michael, his business doubled. The second time he went his business doubled again. And now he’s not tied to working his business all the time. He’s free to start a new business. This gentleman described the ‘hot seat’ experience at the seminar, “certainly the most life and business transforming experience you may ever have.” There are also POV seats which stands for ‘Pumpkin on Vine’. As an observer you get to be present and take in the genius of what occurs in the Hot Seat to help you go through your process on your own. There will be two NY seminars led by Michael this summer. July 9 – 11 and July 25 – 27.

You can learn more and register here.

He promises to:
-Show you how to turn your single biggest problem into your single biggest opportunity.
-Completely transform the way you think about problem solving – so you stop doing it altogether.
-Demonstrate the true genius of entrepreneurial dreaming and how you can use it, too.
-Reveal the 5 essential truths of entrepreneurship. (Prepare to have some myths broken!) 
-Prove that you are your single biggest barrier to growth, and what to do about it.
-Demonstrate the extreme dreaming® technique used by the most successful entrepreneurs in the world.
-Share the 4 dimensions of entrepreneurial personalities and how you can use them to invent a stunningly unique business. As a business coach working with my clients’ paradigm shifts, I can’t recommend highly enough this process that forces you to dream bigger and evaluate everything.


Benjamin Franklin says if you do the same things over and over again and expect different results, that’s the definition of insanity. If you work too hard, don’t have enough time with your family, if you’re not enjoying what you do every day, if you don’t look forward to getting out of bed in the morning to get started on what you love doing, then you need a paradigm shift, not a small incremental improvement. Participate in the ‘Dreaming Room’, and give yourself that paradigm shift.

If you click here, you’ll be able to read what other participants have to say and hear Michael in his own words explain what the Dreaming Room can accomplish for you.

Jeri Quinn

Jeri Quinn from Driving Improved Results is an executive coach, management consultant, speaker and author who focuses on communication in her work with executives and companies. She is the author of The Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business. With more than 40 years as a serial entrepreneur.

Quinn has worked with executives and teams in over 40 industries, spoken at major business expos including New York City’s Javits Center, facilitated business development and extraordinary customer service at institutions such as MoMA and AIG, and has partnered with New York City, The Kauffman Foundation, Citibank, Merrill Lynch, HSBC, and Signature Bank to educate their clients.


She can be reached at:

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