From TED, Ideas Worth Spreading
Need more clients? Listen to Simon Sinek talk about how you can use the ‘why’ of your firm to inspire and connect – yielding people who buy because they believe. This creates tipping points and wildly successful products. Our brains are emotional. We buy based on emotion. The ‘why’ is more important than the ‘what’ or the ‘how.’ How strong is your ‘why’? Do you use it to inspire others?
http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html
Jeri Quinn from Driving Improved Results is an executive coach, management consultant, speaker and author who focuses on communication in her work with executives and companies. She is the author of The Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business. With more than 40 years as a serial entrepreneur.
