From TED, Ideas Worth Spreading

Need more clients? Listen to Simon Sinek talk about how you can use the ‘why’ of your firm to inspire and connect  – yielding people who buy because they believe. This creates tipping points and wildly successful products. Our brains are emotional. We buy based on emotion. The ‘why’ is more important than the ‘what’ or the ‘how.’ How strong is your ‘why’? Do you use it to inspire others?

Jeri Quinn

Jeri Quinn from Driving Improved Results is an executive coach, management consultant, speaker and author who focuses on communication in her work with executives and companies. She is the author of The Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business. With more than 40 years as a serial entrepreneur.

Quinn has worked with executives and teams in over 40 industries, spoken at major business expos including New York City’s Javits Center, facilitated business development and extraordinary customer service at institutions such as MoMA and AIG, and has partnered with New York City, The Kauffman Foundation, Citibank, Merrill Lynch, HSBC, and Signature Bank to educate their clients.

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