From TED, Ideas Worth Spreading
Need more clients? Listen to Simon Sinek talk about how you can use the ‘why’ of your firm to inspire and connect – yielding people who buy because they believe. This creates tipping points and wildly successful products. Our brains are emotional. We buy based on emotion. The ‘why’ is more important than the ‘what’ or the ‘how.’ How strong is your ‘why’? Do you use it to inspire others?