by Jeri Quinn | Sep 22, 2008 | Client Loyalty/Experience
You’ve sold a product or a service. You’ve calculated your cost and sold it at a profit. So the sale is profitable, right? Not so fast. Is this the first sale to this customer? Have you calculated your customer acquisition cost? If you sold something for...
by Jeri Quinn | Aug 24, 2008 | Business Videos, Client Loyalty/Experience, Dance of Business, Leadership, Sales, Self-Leadership Mindset
Recently I was leading a workshop on Customer/Employee Loyalty which I entitled ‘Dancing With The Stars’. Many of us have watched that TV show or a similar one called, “So You Think You Can Dance.” Some of us have even tried some partner...
by Jeri Quinn | Apr 16, 2008 | Client Loyalty/Experience
Ever seen a leaky pail that you’re trying to fill? It never gets full because as much as you’re filling up the top, there is water pouring out of the cracks in the bottom. Do you work hard to get customers? If they don’t stay for a 2nd purchase,...