by Jeri Quinn | Jul 17, 2009 | Client Loyalty/Experience
People When we go on vacation, we try to go with family and friends that we know we’ll enjoy. Of course, there are exceptions. We may not like certain family members or the friend of friends that happen to come, too. But by and large we’re planning an...
by Jeri Quinn | Sep 22, 2008 | Client Loyalty/Experience
You’ve sold a product or a service. You’ve calculated your cost and sold it at a profit. So the sale is profitable, right? Not so fast. Is this the first sale to this customer? Have you calculated your customer acquisition cost? If you sold something for...
by Jeri Quinn | Apr 16, 2008 | Client Loyalty/Experience
Ever seen a leaky pail that you’re trying to fill? It never gets full because as much as you’re filling up the top, there is water pouring out of the cracks in the bottom. Do you work hard to get customers? If they don’t stay for a 2nd purchase,...