The Journey Forward Begins Inward

by | Marketing, Self-Leadership Mindset

This week and next we’re highlighting marketing as a part of the release of a new coaching group. Going forward in your marketing is like going forward in most everything. If you believe you can, you will. If it’s part of your comfort zone, you will do it easily. You will make time for the marketing activities. If you believe you deserve the rewards, then you will gravitate to them. And there is the crucial element. So often we feel blocked from success. We feel it’s just out of reach. We try and we work hard. But we stay stuck. Do you feel like you truly deserve the success you seek? Let’s break that down into a number of questions that might highlight contributing factors to the resistance many of us feel.

The ‘hard work’ mentality. Were you raised to believe that everything, or at least anything worthwhile, would require hard work? Therefore, you now feel that nothing can be achieved without hard work? If something doesn’t require hard work, then you haven’t earned it and don’t deserve it. Therefore, you must work hard (whether or not it’s really needed) just to justify to yourself that you’re entitled to the rewards. Without the hard work, you don’t deserve the success. All you need to do is look at someone who wasn’t raised this way (many of the millennials – people under thirty who achieve quite a lot effortlessly such as Tim Ferris, author of the 4 Hour Work Week)

No clear vision mentality. When a prospect or client says he feels blocked from the success he seeks, I ask him, “If you were to achieve success, what would your day five years from now look like? Take yourself through a day from morning til evening. Describe it in detail.” People have the hardest time putting themselves into the picture of a successful future. They don’t think it can be real and so they can’t envision it. They are afraid of wishing for too much. The more real you can make it for yourself, the more attracted you can be to the success that creates it. You create a comfort zone with achieving success so it comes about more naturally. Your future may not turn out as you describe. It may turn out better or different. But without you having a big enough dream with real details, you can’t move into it.

The silver bullet mentality. Many individuals think “if I could find the one thing that’s holding me back, then everything would turn around.” They are looking for the one paradigm shift, the one mental button to push, the one attitudinal habit left over from childhood that needs to be changed. Asking the right questions really helps to find the sources of resistance. But overcoming the blockages takes gradual change, shifting attitudes so you feel like you deserve the success, putting one foot in front of the other through goal setting and achievement, and getting used to functioning at increasingly higher levels of success. Do you reach a tipping point where the critical mass of your accomplishments all comes together? Yes, if you get out of your own way.

‘I have to do it myself’ mentality. Some people call this the ‘solo entrepreneur mindset’ or the ‘pioneer spirit’. It’s the attitude that you can create anything and control the future by yourself. It really is a control and trust issue. Success rarely if ever is achieved by one person working in isolation. It’s been shown over and over in books galore written about successful people. They relied on others. They succeeded as a team. They shared their resources and grew together. They pooled their ideas and supported each other’s moral. They challenged each other to raise the bar, think bigger, go for the gold. That shared energy, created momentum and made achievement more fun. They created accountability to each other. If you’re not part of a mastermind group, have an accountability partner, have a coach, use someone that you trust to help you such as an assistant, then you are sabotaging yourself and keeping yourself at a small level. People think, I can’t afford an assistant. Perhaps you should think, ‘If I want success, I can’t afford not to have an assistant.’

Successful marketing is all about knowing what to do and then doing it. If you’re not seeking out answers about what to do and then committing the time and energy to get those activities done, then check your attitudes about deserving success. They are getting in your way.

You can learn more about the ‘Magnified Marketing Multiplies My Money’ coaching program by signing up for a teleclass that will tell you all about it. You can listen to the recording if the timing doesn’t work with your schedule. The steps leading to success will be presented here on a silver platter. If you don’t take advantage, is it because you feel you don’t deserve success?

Jeri Quinn

Jeri Quinn from Driving Improved Results is an executive coach, management consultant, speaker and author who focuses on communication in her work with executives and companies. She is the author of The Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business. With more than 40 years as a serial entrepreneur.

Quinn has worked with executives and teams in over 40 industries, spoken at major business expos including New York City’s Javits Center, facilitated business development and extraordinary customer service at institutions such as MoMA and AIG, and has partnered with New York City, The Kauffman Foundation, Citibank, Merrill Lynch, HSBC, and Signature Bank to educate their clients.


She can be reached at:

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