The Hedgehog Concept’ comes from Jim Collins’ book Good to Great. After analyzing companies that had met his criteria for explosive and sustained growth, he discovered that they had achieved an understanding of their sweet spot of impenetrable strength and great success (like a hedgehog). You can find this for your business also. It is where these three components intersect.
- what you are passionate about,
- what you can be best in the world at,
- what drives your economic engine.
It may take a while to refine your concepts, understand your strengths and analyze the market to find this spot. But when you do, it will lead to breakthroughs and sustained success.
Action Step for This Week
Ask yourself these questions to find your hedgehog:
- What are you deeply passionate about? What do you love? What motivates you? What do you love the process of doing in your business so much that you look forward to getting up every morning?
- What can you be the best in the world at (or your corner of the world)? What do you have a natural talent for? Where are you strong? How can you tweak your company’s purpose to make it unique, simple, understandable and the best?
What drives your economic engine? What can you make money at by focusing on? What indicator or denominator will you use to measure your success that will, when multiplied, drive your success?
Ask yourself these questions to find your hedgehog:
- What are you deeply passionate about? What do you love? What motivates you? What do you love the process of doing in your business so much that you look forward to getting up every morning?
- What can you be the best in the world at (or your corner of the world)? What do you have a natural talent for? Where are you strong? How can you tweak your company’s purpose to make it unique, simple, understandable and the best?
What drives your economic engine? What can you make money at by focusing on? What indicator or denominator will you use to measure your success that will, when multiplied, drive your success?
Jeri Quinn from Driving Improved Results is an executive coach, management consultant, speaker and author who focuses on communication in her work with executives and companies. She is the author of The Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business. With more than 40 years as a serial entrepreneur.
