by Jeri Quinn | Dec 9, 2010 | Client Loyalty/Experience, Customer Service, Marketing, Sales
According to author, Jeffrey Gitomer…”Customer Satisfaction is Worthless, Customer Loyalty is Priceless” – Apparently companies like Cosco understand the difference…They have been recognized as the leader in customer loyalty among warehouse retailers, rocketing from...
by Jeri Quinn | Oct 14, 2010 | Client Loyalty/Experience, Marketing
From TED, Ideas Worth Spreading Need more clients? Listen to Simon Sinek talk about how you can use the ‘why’ of your firm to inspire and connect – yielding people who buy because they believe. This creates tipping points and wildly successful products. Our...
by Jeri Quinn | Aug 17, 2010 | Client Loyalty/Experience, Marketing
Certainly your clients are people; they are individuals you connect to in many ways. Perhaps they are the point person of the organization that is actually who is paying you. You connect by having a personal relationship as well as a professional relationship. Part of...
by Jeri Quinn | Aug 5, 2010 | Change to Goal Achievement & Implementation, Marketing
Occasionally I’ll get a client who says: “You know we spent several thousand dollars to go to this tradeshow when you add up the booth fees, transportation, hotels and food. Then when we got back to the office, we did nothing with all the leads we generated.” Or, I’ll...
by Jeri Quinn | Jul 29, 2010 | Client Loyalty/Experience, Customer Service, Marketing
There are two results from marketing according to JustUnderstandingData. There are the low hanging fruit, the leads from prospects that want to buy now and immediately enter your sales process. Secondly, there are the leads that are seeds which need to be planted and...
by Jeri Quinn | Jul 26, 2010 | Customer Service, Marketing, Sales
When you are creating marketing programs or activities, it pays to know who the decision makers and the influencers are. In Business to Business marketing, (B2B) any of these scenarios might be the case: Your product or service might be bought by a purchasing agent...
