Growing Your Business to Sell It (Or Not)

When I started my information technology business in 1983, the last thing I thought about was how I was going to exit the business. That’s true of so many small business owners, especially owners of family owned businesses. I eventually sold the business and luckily...

Who Are the Decision Makers?

When you are creating marketing programs or activities, it pays to know who the decision makers and the influencers are. In Business to Business marketing, (B2B) any of these scenarios might be the case: Your product or service might be bought by a purchasing agent...