Who Are the Decision Makers?

When you are creating marketing programs or activities, it pays to know who the decision makers and the influencers are. In Business to Business marketing, (B2B) any of these scenarios might be the case: Your product or service might be bought by a purchasing agent...

The Journey Forward Begins Inward

This week and next we’re highlighting marketing as a part of the release of a new coaching group. Going forward in your marketing is like going forward in most everything. If you believe you can, you will. If it’s part of your comfort zone, you will do it easily. You...