The Daily Scramble, Dealing with Change
Nurture Marketing
There are two results from marketing according to JustUnderstandingData. There are the low hanging fruit, the leads from prospects that want to buy now and immediately enter your sales process. Secondly, there are the leads that are seeds which need to be planted and...
Who Are the Decision Makers?
When you are creating marketing programs or activities, it pays to know who the decision makers and the influencers are. In Business to Business marketing, (B2B) any of these scenarios might be the case: Your product or service might be bought by a purchasing agent...
Affirmations – Your Choice
Affirmations are powerful statements you tell yourself to move yourself into a positive reality, statements that you know at other times to be true, statements that empower you to bring out your best when you get into dangerous territory of thinking about the...
The Journey Forward Begins Inward
This week and next we’re highlighting marketing as a part of the release of a new coaching group. Going forward in your marketing is like going forward in most everything. If you believe you can, you will. If it’s part of your comfort zone, you will do it easily. You...
Do You Make Things Difficult for Yourself?
In our businesses we can go two steps forward and then two more steps forward. But some of us go two steps forward and one step back. And repeat. Why is that? Some of us are naturally more cautious. Perhaps we fear failure or maybe success. More likely, however, is...
What’s Your Biggest Gripe about Marketing?
For some it’s the time it takes to get it done. For others it’s the fact that you have to pay someone to do it and it doesn’t seem to generate any revenue by itself. For others it’s not knowing what to do, the best strategies and tactics. For others it’s not having...
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